STAT June 23, 2022
When Stephen Friend left Apple in 2017 after a stint helping to jumpstart its health efforts, the company’s marketing engine was already promoting a future that hadn’t arrived: Apple devices were going to help you live a healthier life.
In reality, iPhones, Apple Watches, and competitor products were collecting a flurry of data about activity, heart rate, and sleep. But the evidence they could detect disease or actually improve health outcomes was nascent.
Friend set out to change that.
He is a fervent believer that the data collected continuously by consumer devices can be used to improve how care is delivered and give patients a far more personalized way to manage their own health. Rather than collecting snapshots of a...
Today's Sponsors
Today's Sponsor