Forbes March 11, 2020
The coronavirus (COVID-19) has undoubtedly cast a long shadow over the media, business, and consumer conversation. The story is not only one of gloom and doom — as people take precautions to safeguard against risk and contain threats in this moment, a bigger-picture look at today’s empowered customers reminds us that consumers are more resourceful, plugged in, and driven to find solutions than they were even 10 or 20 years ago.
For over two decades, we’ve been measuring customer empowerment. While healthcare has been one of the slower industries to respond to shifting consumer behaviors, given that it’s bound by strict regulation and buffered by limited competition, our latest data shows that empowered consumers are demanding more from their healthcare...
Today's Sponsors
Today's Sponsor