Senior Housing News May 2, 2024
Inside the Decision-Making Process of Moving into Senior Living
Senior living marketers are ever focused on the changing consumer landscape for prospective residents. Taking a data-driven approach to the decision-making process can both inform marketing teams and lead to more successful move-ins.
Survey data from 2023 by Roobrik, a North Carolina-based lead conversion solution for senior living providers, asked older adults and their adult children about their search for senior living solutions.
The survey asks individuals about their motivations for doing research including downsizing, current and/or future care needs, loss of a partner, medical diagnosis, loneliness/isolation, feeling overwhelmed, worried about safety, or just curious about options.
Results of the survey showed that concerns around safety was a top concern coming...
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