Senior Housing News February 6, 2025
Tim Regan

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The senior living industry’s best-ever period of occupancy, margins and revenue growth is right in front of it in 2025.

This was the prevailing sentiment that I took away from the recent American Seniors Housing Association (ASHA) conference, where optimism abounded amid talk of surging occupancy and margins, the likes of which have not been seen in a long time. Recent reports from Green Street Advisors and NIC similarly paint a picture of massive opportunity and a coming period of strong performance.

But while there was palpable excitement for the future at ASHA, lessons from the past also cast a shadow. The Great Financial Crisis in late 2007 and 2008 was a...

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