Deloitte September 9, 2019
At the Temple Mount in Jerusalem, the ancient construction is strikingly precise. Every stone in the outer wall appears to have been meticulously placed, and all of the stairs are exactly the same size and shape. The last flight of stairs leading to the entrance, however, is noticeably different. The width and height of the of the steps are erratic—some are narrow while others are broad. To keep from stumbling, visitors must watch their feet closely as they walk. Historians suspect the arrangement is intentional.1 As visitors ascend, they are nudged to bow in respect.
Thousands of years ago, the people who designed this temple understood there are ways to nudge people to do something they might not do on...