PYMNTS.com March 7, 2024
Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions.
New, high-profile introductions have accelerated due to recent events like the Consumer Electronics Show and Mobile World Congress (MWC). On the other hand, niche players have also become more aggressive providing new use cases for the category.
And while some companies are working to create a “super wearable” that unites disparate fitness data sources, others are sticking with the proprietary approach. These dynamics have put wearable innovations back on the agenda for a huge consumer market. PYMNTS research as of November 2022 put that market north of 96 million U.S. consumers.
However, interoperability and data usage has become an...
Today's Sponsors
Today's Sponsor