PYMNTS.com March 8, 2024
Oura has begun selling its smart rings on Amazon.
The company is offering its Oura Ring Horizon and Oura Ring Heritage, as well as the Oura Ring Sizing Kit, in an Oura Amazon Brand Store, the smart ring firm said in a Thursday (March 7) blog post.
“Amazon has a diverse and engaged audience across fashion, fitness and technology and we know many Oura members are already shopping there,” Doug Sweeny, chief marketing officer at Oura, said in the post.
To ensure a proper fit, customers can buy an Oura Ring Sizing Kit for $10 on the site and get a $10 credit if they purchase an Oura ring, according to a note on the brand store.
This move comes...
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