Andreessen Horowitz May 11, 2022
Julie Yoo

Growing up in Seoul, Korea, I used to love shopping at the night markets, where I’d go for the thrill of the chase of a good deal. None of the items were labeled with prices, and many items could be found in multiple stalls. You point to something and watch the shopkeeper squint her eyes and size you up for a second before naming an inflated price. You feign disgust and walk away but stop a few stalls down where they have the same item and ask for their price instead. Then you pit them against each other until you reach a satisfying number and make the purchase, maybe even picking up a few more if you can squeeze out...

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Topics: Healthcare System, Insurance, Investments, Patient / Consumer, Payer, Pricing / Spending, Provider, Trends
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