MedCity News January 16, 2024
Katie Adams

Innovaccer acquired Cured, a healthcare digital marketing and CRM platform. With the deal, Innovaccer gains more than 20 customers to add to its current portfolio of clients. Innovaccer CEO Abhinav Shashank said the main goal of the acquisition was to help his company become a leader in patient experience technology.

Innovaccer announced a new acquisition on Tuesday. The health data analytics company is now the sole owner of Cured, a Denver-based healthcare digital marketing and customer relationship management (CRM) platform. The terms of the deal were not disclosed.

With the deal, Innovaccer gains more than 20 customers to add to its current portfolio of about 95 health system and digital health clients. Some of Cured’s customers include Sutter Health, UCHealth,...

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Topics: CRM, Health IT, Mergers & Acquisitions / JV, Technology, Trends
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