Harvard Business Review December 8, 2021
Thomas Stackpole

Summary.

To pick the right AI project, it’s essential to understand how AI works — what it’s good at and what it’s not. HBR spoke with Marco Casalaina, head of Salesforce’s Einstein project, who broke down the basic ingredients of a good AI project and the questions leaders need to be asking themselves before investing time and resources in a new AI project. The most important one, he argues, is, “Can a human do it?”

Picking the right AI project for your company often comes down to having the right ingredients and knowing how to combine them. That,...

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