AJMC July 5, 2022
Panelists at the National Alliance of Healthcare Purchaser Coalitions 2022 Leadership Summit discussed the latest innovations in digital therapeutics and how they benefit patients on an individual and broad scale.
In a session at the National Alliance of Healthcare Purchaser Coalitions 2022 Leadership Summit, leaders of various types of companies talked about how the latest innovations in personalized health change how patients receive care.
Machine Learning and Personalized Health Care
Rich Krutsch, vice president of people services at ArcBest, opened the conversation by emphasizing the need for people-first, data-driven approaches to improve the patient experience when seeking care.
According to Krutsch, from a behavioral economics perspective, there are 2 mechanisms: fuel and friction.
“If you reduce friction to the health...