Healthcare DIVE December 10, 2019
Improving the customer experience is no longer an idea that’s relegated to the retail or hospitality industries. Now, the idea has gained traction across many industries, including healthcare. For health plans, improving the customer experience and providing member-centric care helps drive member acquisition and retention and improve reimbursement (via a better STARS rating).
With so many benefits at their fingertips, why haven’t the majority of health plans become member-centric yet? Unfortunately, it’s not that easy. Health plans need to engage both members and providers to deliver on an approach to member-centric care. However, recent developments in artificial intelligence and its applications in healthcare could provide new options for health plans looking to improve their efforts in providing member-centric care. They...