PYMNTS.com April 15, 2024
Connected device ownership may be on the rise, but younger consumers are paring down the number of smart products they own, PYMNTS Intelligence research reveals.
By the Numbers
The PYMNTS Intelligence study “How We Will Pay Report: How Connected Devices Enable Multitasking Among Digital-First Consumers” surveyed more than 4,600 U.S. consumers to learn how they are using connected devices and apps in their everyday lives.
The results reveal a surprising trend regarding Gen Z consumers and their ownership of these devices: despite the widespread proliferation of technology in households, Gen Z seems to be bucking the trend. The report highlights a decrease in the average number of connected devices owned by Gen Z from 5.3 in 2019 and 2020 to...