pharmaphorum June 23, 2021
Pharmaceutical sales and marketing operations have been forced to follow a steep learning curve as they adjust to operating within the rapidly evolving and hugely changed landscape caused by the pandemic. Just as the wider healthcare system continues to acclimate to a new normal, the way pharma and physicians communicate is experiencing a technological revolution.
A recent pharmaphorum webinar on digital transformation, held in association with P360, explored how COVID has fast-tracked pharma’s long-held ambitions to make wider use of digital technology and streamline its communications with HCPs.
Grünenthal Group’s global head of commercial excellence Florent Edouard was one of three panellists at the online event and he explained how, prior to COVID, the relationship between pharma and its key...
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