HealthIT Answers March 2, 2023
Successful healthcare providers require a comprehensive Customer Relationship Management (CRM) strategy to effectively manage their patient base and communications. A successful CRM strategy should not only focus on the management of patient data, but also on improving the quality of care provided and reducing administrative overhead. It should be designed to maximize the efficiency of patient outreach, while also providing a strong foundation for data-driven decision making.
Listen to Chris Dufresne, VP of Digital Products and Marketing Technology at Allina Health, and Alan Tam, Chief Marketing Officer at Actium Health, as they discuss adoption, misconceptions, pitfalls, and effectiveness of CRM technologies.
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