Health Populi June 16, 2022
Consumers continued to invest in and use several technologies that supported self-care at home in 2021, with plans to purchase connected health devices, sports and fitness equipment in the next year.
But these purchases will be made with greater attention to budget and value consumer mindsets firmly focused on (and stressed by) inflation.
The 24th Annual Technology Ownership & Market Potential Study from the Consumer Technology Association (CTA) tells us that Americans in 2022 will have to manage challenging economic headwinds, shopping for technology is preparing people for their new normal — with household budgets and value in mind.
This study assesses two measures of U.S. consumer household technology demand: current household ownership (penetration) and future purchase intent (with plans...
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