World Economic Forum November 11, 2021
Beena Ammanath, Kay Firth-Butterfield

  • Virtual assistants using natural language processing (NLP) are here to stay as they become more efficient and cost saving for companies that deploy them.
  • However, the technology has potential downsides, including miscommunication and furthering inequity.
  • Like any form of artificial intelligence (AI), NLP requires thoughtful governance to ensure it’s used for good, and a framework must be developed to optimize the human-machine interaction.

In today’s world, we’re often interacting with virtual assistants, either by speaking to them or by typing. Think about all the people who have Amazon’s Alexa-enabled devices in their homes and are asking these devices to play music and tell jokes. Amazon sold over 100 million Alexa devices in 2018 alone and...

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Topics: AI (Artificial Intelligence), Technology, Voice Assistant
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