Samsung says it needs to ‘redefine’ its voice assistant Bixby with generative AI upgrade

CNBC March 31, 2024
Arjun Kharpal

Key Points

– Samsung could add generative artificial intelligence technology to its voice assistant Bixby, a top executive at the company told CNBC.

– Samsung’s Bixby is across the company’s devices, from smartphones and smartwatches to its appliances.

– Like many smartphone makers, Samsung is looking to infuse its devices with more advanced AI features.

Samsung could add generative artificial intelligence technology to its voice assistant Bixby, a top executive at the company told CNBC, as the South Korean giant looks to enhance the appeal of its devices.

Bixby launched in 2017 with Samsung’s Galaxy S8 smartphone. The software offered a number of functions, including live translations or restaurant recommendations.

But voice assistants have typically been less conversational and have...

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