Can We Tik-Tok Our Way Out of a Pandemic? A Q&A about Gen Z Influencers, and Where Pharma Can Go Next

Pharmaceutical Executive September 27, 2021
Pharmaceutical Executive Editorial Staff

Americans 18-24 years old are one of the country’s most hesitant vaccine-eligible populations. In July, according to the CDC, only 42% of them had been fully vaccinated for COVID-19. How do pharma companies and governments walk the line of making it cool to get a vaccine? Might influencers be enough to sway people on a polarized medical issue? ‍While PRECISIONeffect’s Associate Creative Director Isaac Simpson thinks the outlook is mixed, there is potential. We spoke with him to ask what he sees happening with Gen Z and potential efforts to date to get them on board.

Pharm Exec: How can influencers have an impact on the 18-24 year old group?

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