VentureBeat January 31, 2020
Chris Angelini

Today’s customer doesn’t want to walk into a store and be approached by a clueless salesperson. They want efficiency. Their expectations are higher than ever. Plus, patience is at an all-time low. Those are daunting challenges for any retailer. Fortunately, troves of data promise to bridge the worlds of online and in-person shopping, creating engaging experiences.

As 5G, edge computing, and AI proliferate, we’re going to start seeing innovation that makes retail even more exciting. Real-time analytics, high-speed connectivity, and low latency come together to breathe life into personalized recommendations, augmented reality, video chat with subject matter experts, and more.

Key points

  • Today’s retail experience is efficient, but impersonal
  • Data makes it possible to know what customers want before...

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