Apple to buy Oura after Amazon launches Halo and Google buys Fitbit?

Is Apple poised to buy Oura, maker of the Oura Ring? Will an acquisition like Oura enable Apple to compete with Amazon and Google for the lucrative prize of health, wellness and fitness data?

Apple – Oura

Make every workout count by syncing Oura with Apple Health.

You can sync data between Oura and your other health and activity apps by connecting Oura with Apple Health. Enable this connection during your initial setup or later on in your Oura settings.

If workouts imported from Apple Health include calorie data that exceeds Oura’s measures, those calories will be added to Oura’s calorie burn estimates. Imported calorie data cannot be changed in Oura. To edit calorie details, use the original...