CB Insights June 22, 2021
Alex Lee

Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been aggressively acquiring AI startups for the last decade, as these tech leaders look to leverage machine learning and other AI technologies without building them from scratch.

Among this cohort, Apple has taken the lead.

With 29 total AI acquisitions since 2010, Apple has made nearly twice as many acquisitions as second-place Google (the frontrunner from 2012 to 2016), which clocks in at 15 acquisitions. 

Apple and Google are followed by Microsoft with 13 acquisitions, Facebook with 12, and Amazon with 7.

Apple’s AI acquisition spree, which has helped it overtake Google in recent years, has been essential to the development of new iPhone features. For example, FaceID, the technology that...

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