HIT Consultant December 13, 2024
Fred Pennic

What You Should Know:

– Zocdoc, a healthcare marketplace connecting patients with providers, has released its second annual “What Patients Want: 2024 Insights into Patient Preferences and Behaviors” report, providing valuable insights into patient preferences and behaviors in 2024.

– The report analyzes millions of interactions on the Zocdoc platform to identify key trends shaping the healthcare landscape.

Social Media’s Influence on Healthcare

The report highlights the growing influence of social media on healthcare trends, with notable increases in bookings for:

  • Semaglutide consultations: Likely driven by discussions of GLP-1 medications for weight loss.
  • Sleep medicine specialists: Potentially influenced by the popularity of “sleepy girl mocktails” on social media.
  • Jaw pain appointments: Possibly related to the “mewing”...

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Topics: Patient / Consumer, Provider, Survey / Study, Trends
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