VentureBeat September 12, 2021
Customer trust in companies is increasingly rare, especially when it comes to data management and protection. The trend is accelerating as cyberattacks continue to grow and vendors look to utilize more customer data as part of strategic initiatives.
Businesses need more customer data to improve online sales, and how well a business handles this cyber trust gap could mean the difference between driving new digital revenue or not.
KPMG’s recent “Corporate Data Responsibility: Bridging the consumer trust gap” report quantifies just how wide the trust gap is today and which factors are causing it to accelerate. With 86% of customers surveyed saying data privacy is a concern and 68% saying companies’ level of data collection is concerning, closing the growing...
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