Healthcare IT Today November 15, 2023
The previous article in this series explained some of the ways payers, providers, and digital health companies demonstrate that they have made a positive difference in their patients’ lives.
Jim Wallace, CEO of DecisionRx, writes to me that, “Payer incentives for wellness are largely stuck at the water’s edge, so to speak: few payers have gotten a lot of people to go in for a swim.” Their incentives (health club memberships, subsidies for over-the-counter healthcare products) haven’t changed their members’ behavior much. Wallace thinks that the wellness programs will have to engage much more intimately with members through digital monitoring and nudges: “This is the holy grail of wellness.”
This article looks at the measurements and reporting strategies used by...
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