Fierce Healthcare September 7, 2023
YouTube announced two programs Thursday that the Google-owned video platform said will give healthcare content creators new opportunities to educate diverse audiences.
The first, called THE IQ Creator Program, is an expansion of last year’s THE IQ—or, Tackling Health Equity Through Information Quality—initiative that had tapped nonprofit organizations to create health education content.
The new initiative will vet and accept “around 50 or so” health content creators, each of whom will receive guidance from YouTube’s specialists and a $10,000 investment to make and release health education videos targeting their underserved audiences, Garth Graham, M.D., director and global head of healthcare and public health at Google, told Fierce Healthcare.
The second new program is a healthcare-focused pilot...
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