Forbes January 25, 2023
Two billion. That’s how many views health-related YouTube videos received in 2021. To that end, YouTube, the second-most visited website on earth, has partnered with the National Health Service to combat health misinformation. Part of the partnership and YouTube’s efforts is to create a “Health Shelf” that users can access for health-related content.
On a freezing cold Wednesday in January 2023, the YouTube Health team invited the U.K.’s leading healthcare influencers and creators to Google’s London HQ for a day of knowledge sharing and collaboration. The theme mirrored the mission of YouTube Health: “making high quality health information available to all,” which is certainly pertinent in an age of rampant ‘fake news’ that could risk dangerously inaccurate online health content.
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