Forbes March 18, 2025
As marketers, we know what buyers want: incredibly appealing content customized just for them and updated nonstop.
Sounds simple, right? In reality, delivering on that promise—at scale and without skyrocketing costs—has always been a challenge. But with AI, it’s becoming not just possible but practical. That said, building an AI-powered “content supply chain” takes more than just adopting AI tools. It requires a clear vision, strategic restructuring, new skill sets and thoughtful change management.
At my firm, we’re all in on AI within our walls and for our clients. With the marketing world engaging in key events such as the Adobe Summit in March, I’ve put together some takeaways about our experiences with AI and marketing content. Here are my...
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