Politico October 7, 2024
AROUND THE NATION
Consumer brain data is now protected under California law.
Democratic Gov. Gavin Newsom’s signature last week makes it the second state, after Colorado, to recognize its citizens’ privacy rights over their brain waves.
Colorado included that right in a broader privacy law in April.
The new California law says companies like Muse, which makes a headband that analyzes brain activity to help people focus and sleep better, can’t sell or share the data they collect without consent.
Californians can also request that companies that collect brain data delete theirs.
Why it matters: Muse is far from alone in the brain data industry.
Another company, EMOTIV, sells a headband that analyzes electrical activity in customers’ brains and has...
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