Medium February 7, 2024
We all want to know where we come from. If you’ve ever told someone you want to learn more about your ancestry (as I have) they’ll probably point you toward 23andMe, the genetic testing company that went public in 2021 and was briefly valued at $6 billion (or about $1 billion more than what Reddit is eyeing as a valuation for its expected IPO later this year).
It turns out 23andMe is now worth almost $0. I’ve never spit into one of their tubes, but I can see why. Because DNA tests only need to be done once, 23andMe has a business model that doesn’t attract repeat customers. Also, the data isn’t placed in context or paired with genealogical records,...
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