Forbes July 26, 2024
Joe Burton is the CEO of Reputation.
Today’s consumers take the driver’s seat in their buying journey. Traditional marketing and sales strategies are often no longer enough to grow and sustain a customer base as consumers are now leveraging public and qualitative data at every touchpoint.
This shift means brands must meet consumers where they are by finding new ways to understand how they feel at every stage of their journey. Reputation performance management—the act of developing a strong online presence and asking consumers for feedback—is an effective way to lean into this dynamic. Although daunting, especially with multiple locations, it can prove to be an essential tool for running an effective business today.
Artificial intelligence (AI) helps harness the...
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