Behavioral Health Business January 3, 2024
For years, University of Michigan alumni Robin McIntosh and Lisa McLaughlin, both in long-term recovery from a substance use disorder (SUD), observed the challenges in America’s broken addiction treatment system.
Then, in 2015, fueled by a desire for a low-stigma, accessible solution, they founded Workit Health, a virtual SUD treatment provider.
“Going through the experience of losing a few loved ones really inspired them to say, ‘We are the people going through this. We’re the patients as designers. We have a better idea of how this care can be delivered,’” Workit Health Chief Operating Officer Kate Monti said of the company’s founders.
Facing a limited understanding of its model during the first few years, the Ann Arbor, Michigan-based company focused...
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