Women are America’s most important health care customers. So why is the system designed by men?

Fortune November 5, 2020
Carolyn Witte, Felicity Yost, Emily Melton and Lynne Chou O’Keefe

Women control more than 80% of health care spending decisions in the U.S. On an individual level, we use health care more—we have more frequent and complex needs than men do, which translates to more doctors and more dollars spent. And, more often than not, we are also the primary caretakers of our families, literally and figuratively guiding the health care decisions and dollars spent on behalf of our partners, our children, and our parents.

Given the economic might of women as the most powerful health care consumers in America, why then is our health care system built and controlled by and large by men?

As female health care founders and investors, we’ve experienced firsthand—on a personal and professional level—the...

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