pharmaphorum February 2, 2022
French health wearables company Withings has agreed a deal to acquire 8fit, a German digital health company whose personalised workout and meal-planning app is used by millions of people around the world.
The app offers thousands of supervised and customisable workouts such as high intensity interval training (HIIT), boxing, Pilates, yoga or meditation, along with hundreds of healthy recipes, aiming to move beyond sports and fitness into long-term health maintenance.
It operates in a category that includes rival fitness and diet apps from the likes of Noom, MyFitnessPal and Cronometer.
It’s the second acquisition in just a few weeks for Withings, which launched an electrocardiogram (ECG) enabled smartwatch in 2019 in a bid to take on market leader Apple, and...
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