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Winning over women by addressing healthcare gaps through better innovations
Chief Healthcare Executive June 12, 2022
There’s a lot of mythology and ignorance around what women want in the healthcare marketplace. Finding the truth means looking deeper, and more critically, into unmet needs.
In the first three-quarters of 2021, U.S. digital startups serving women raised a record $1.2 billion – nearly doubling all 2020 funding for that same category, according to a Rock Health report.
But while those figures sound impressive, women+ funding – which Rock Health researchers define as the health needs experienced by cisgender women, and/or relate to transgender women or nonbinary individuals – accounts for just 7% of all digital heath funding through August 2021, when investment data was tallied.
Additionally, parenthood solutions dominate the focus of women-focused health startups. Reading through lists...
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