Forbes February 18, 2024
The exploding use of activity trackers, smartwatches and other consumer health wearables prompted three business school professors to pose a bottom-line question: from a competitive viewpoint, will incorporating patient-generated health data into the clinical workflow boost or bring down providers’ profits?
To answer that question, the researchers applied what’s known as “game theory,” a mathematical modeling that examines how different actors – in this case, competing health systems, consumers and tech firms offering a data integration platform – are likely to react in different scenarios. It’s an approach regularly applied to business decisions, legal strategy and fighting wars.
Game theory shouldn’t be confused with simple logic. Simple logic is clear, said Zafer D. Ozdemir, a professor of information systems and...
Today's Sponsors
Today's Sponsor