Health Populi February 21, 2020
Jane Sarasohn-Kahn

Patients are now front-line payors in the U.S. health care system. As such, American health consumers are wrestling with sticker shock from surgical procedures, surprise medical bills weeks after leaving the hospital, and the cost of prescription drugs — whether six-figure oncology therapies or essential medicines like insulin and EpiPens.

To manage personal health finances, patients-as-payors are increasingly willing to face trade-offs and change personal behaviors to lower health care costs, based on research in The Future of Health Care Study from USC’s Center for the Digital Future.

The Center analyzed the perspectives of 1,000 U.S. adults in August 2019 regarding 25 issues concerning health care and digital technology. Themes addressed a range of digital health items...

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Topics: Big Data, Healthcare System, Insurance, Market Research, Patient / Consumer, Provider, Technology, Trends
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