Forbes February 27, 2023
The American Hospital Association Center for Health Innovation recently released a report forecasting the revolutionary changes that retail firms and tech giants will bring to healthcare delivery in 2023 and beyond. This shift signals a potential change in the retail healthcare sector as companies strive to gain market dominance in primary care, concierge medicine, virtual care and home medical services while providing patients with personalized experiences.
The $260 billion primary care market, previously dominated by traditional fee-for-service providers, is rapidly transforming. A Bain & Company report estimated that nontraditional players could capture up to 30% of the total market share by 2030.
Winning the Patient Acquisition Game
The shift from fee-for-service towards value-based care requires a massive collection of patients...
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