Forbes August 22, 2025
Will OpenAI Sell Ads, Asks Shelly Palmer. OpenAI is making billions, but still burning cash. Revenue has jumped from $3.7 billion in 2024 to an estimated $12.7 billion this year, yet the company says it won’t break even until 2029. Because only 5% of their users pay for the service, the economics don’t work without advertising, something Sam Altman once dismissed as a “last resort” and “uniquely unsettling.” Ads would close the gap, but at a cost. Shelly Palmer argues they would compromise the very thing that makes ChatGPT valuable: trust. If users believe answers are influenced by sponsors, the app risks losing its core appeal, no matter how many billions it brings in.
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