Forbes March 12, 2025
Artificial intelligence is reshaping industries, economies, and daily life, but its roots run deeper than the breakthroughs of today’s tech giants. Women make up 50% of the global consumer market, yet AI products often fail to meet their needs because those developing the technology do not reflect their experiences. If AI is to be an effective business tool, it must be built by those who truly understand its customers. This oversight isn’t merely an equity issue—it’s a missed business opportunity.
Understanding Women Means Capturing Market Value
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