Forbes July 29, 2025
Why It Matters:
Consumer interest in longevity and wellness has never been higher—with the global wellness market valued at over $5 trillion and VC funding in health tech and wellness surpassing $40 billion in recent years—yet startups in the space are collapsing. The disconnect highlights a deeper issue: venture capital’s fast-growth expectations are misaligned with the slow, trust-based nature of healthcare and prevention.
Wellness Is Booming—But Longevity Startups Are Dying
But What Is Longevity, Really?
Longevity isn’t just about living longer—it’s about extending healthspan, or the number of years one lives in good health. For example, interventions such as strength training and metabolic optimization may not directly increase lifespan, but they can delay the onset of chronic diseases like Type 2 diabetes...
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