Why TheKey Has Shifted Its Focus To Organic Growth After A Flurry Of Acquisitions

Home Health Care News September 13, 2024
Joyce Famakinwa

TheKey has been one of the most active acquirers in the home care space, but now, it is shifting focus and leaning into other growth drivers.

“For us, that’s kind of our big focus now: How do we really double down on organic growth?” Melissa Reyes, president of the west division at TheKey, said during a recent conversation with Home Health Care News. The conversation took place last month at HHCN’s FUTURE conference in Nashville.

Delray, Florida-based TheKey provides home care, memory care and specialized care services in more than 100 markets throughout the U.S., Canada and Australia.

In addition to organic growth, Reyes also discussed how TheKey is working to differentiate itself from its competitors, and why the company...

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