Forbes October 14, 2019
The “wellness economy” was valued at more than $4 trillion in 2018, according to figures from the Global Wellness Institute (GWI). That’s roughly the combined GDP of the United Kingdom and Canada.
The development of an immense, international wellness market may reflect consumers’ changing relationships with their health care. Perhaps more than ever, people are prioritizing lifestyle, taking health into their own hands and spending money on their well-being.
According to the GWI, the wellness industry now accounts for over 5% of global economic output, yet the wellness market is often written off as a collection of fads. As the cofounder of a red-light therapy device company and a medical sales and marketing leader, I believe this is a mistake...
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