Behavioral Health Business November 26, 2025
This is an exclusive BHB+ article
For years, payers and providers stood on opposite sides of the aisle — one providing care and advocating for services, the other paying for that care while demanding proof of outcomes.
But I have seen that as integrated care has grown in popularity, so too has the concept of the payer, provider — or payvider, if you will.
“To me [payvider] means marrying the two core prerogatives of our big stakeholders in healthcare,” Samir Malik, CEO of firsthand, told me. “The prerogative of providers is to deliver individual-centric maximum care, and the prerogative of the health plan is to deliver population health outcomes. These two things can be intentional when they are separate bodies,...
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