Forbes November 20, 2024
Koray Köse is a supply chain expert, tech futurist, author, former Gartner analyst and CEO & Founder of KŌSE ADVISORY.
As a former supply chain and procurement executive, Gartner analyst, and technology leader, I’ve seen how promising supply chain tech ventures turn into costly failures, particularly in the early era of AI.
Founders, product officers and investors often get trapped in a cycle of denial, continuously pouring capital into ventures that have lost their chances of success. This mentality leads to further capital burn and deeper entrenchment in flawed strategies, prolonging the road to failure rather than success.
Some call this pattern the “Vietnam Syndrome,” which is a term with a negative connotation used to refer to a military strategy...
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