Forbes October 1, 2024
Greg Ombach, Head of Disruptive Research & Technology, Senior Vice President at Airbus.
After spending about 25 years in various industries, including research, consumer electronics, automotive and aerospace, and working closely with major industry players, I have observed a significant weak point—the challenge of integrating external innovations into corporate environments.
This issue often arises due to a “not-invented-here” syndrome, complex procurement processes and the desire to control and own intellectual property (IP). Many corporations tend to resist adopting innovations that originate outside their R&D departments. However, this resistance is increasingly problematic in a landscape where innovation is shifting away from R&D departments and large corporate labs to startups and external innovation labs.
This shift is particularly crucial now as we...
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