KevinMD September 12, 2024
M. Bennet Broner, PhD

I attended a workshop on developing equitable health information materials, emphasizing that people are more responsive to data when individuals of similar complexion and/or features are represented. This concept originated in education, where research indicated that youth learned better from teachers with similar characteristics, and it was subsequently extended to health care. However, universal application is unrealistic, as Black children will not always have Black teachers, and patients of color cannot be guaranteed corresponding treatment staff.

Within seconds, a criticism emerged that the brochure under examination lacked representation of non-cisgender people. How the viewer discerned this, I have no idea; was the individual implying that one can determine a person’s gender by sight? This made me consider what would be...

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Topics: Equity/SDOH, Healthcare System, Provider
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