KevinMD March 15, 2025
During the session, my partner leading the discussion asked, “What is your purpose?” One of the physician owners confidently replied, “To replace hips and knees.” The facilitator then asked everyone in the room, “How many of you see this as your main purpose?” Two more people raised their hands, both of whom were also physician owners of the practice.
We had been invited to work with a local orthopedic practice because they noticed a sudden drop in referrals, along with decreased satisfaction from both patients and referring providers. This practice had been around for decades, with skilled physicians who were well-respected in the local medical community and had a thriving business. However, over the past five years, something had changed....
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