Forbes January 13, 2025
Gregory Webb

Gregory Webb is the CEO of AppViewX, a cybersecurity and IT infrastructure automation platform enabling digital transformation.

The rise of machine-to-machine communication is vital to drive digital transformation, but it’s also making companies increasingly reliant on the non-human identities (NHIs) used by applications, APIs, workloads, bots, IoT devices and service accounts.

This rapid growth of NHIs poses significant security challenges that are proving difficult to manage, especially for large organizations. NHIs often operate without the stringent oversight given to human identities governed by well-established identity and account management (IAM) practices and technology, leaving them vulnerable to exploitation by malicious actors.

Mismanaged NHIs—such as service accounts with excessive privileges or unsecured APIs—can expose sensitive data, leading to unauthorized access, breaches and...

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