Why pricing transparency in crucial in senior living

McKnight’s Senior Living April 15, 2024
Lynne Moore

Although their community of choice should provide an attractive physical plant with modern living units and amenities, these individuals are focused on socialization, health/wellness and opportunities for an active and engaged lifestyle. They also expect to be able to find out what it costs so they can assess affordability and value.

Today’s consumers are more sophisticated and pragmatic about accessing information, and they likely will have some knowledge about your community as well as other senior living options in the area before visiting your community. To offer more transparency with respect to pricing, some operators now are providing starting prices or a general range of prices and floor plans on their websites, while reserving some information for more detailed discussions...

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